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Underwriting

What is Underwriting?
As a non-profit radio station, WMUA-91.1FM is allowed to thank businesses for tax deductible donations with short on-air acknowledgements.

FCC Underwriting Guidelines
The FCC guidelines permit underwriting acknowledgments to include: (1) Logograms or slogans which identify but do not promote, (2) location information, and (3) a value-neutral description of the business and/or product. FCC rules prohibit the use of comparative language, price information, calls to action, and/or inducements to buy. Also, underwriting announcements must be kept fairly short, within the realm of 15-30 seconds.

Sample Underwriting Announcement
"This program is made possible in part by listeners like you and the Valley Advocate. Each week, the Advocate provides in-depth coverage of regional news and issues, arts and entertainment listings, previews, reviews, and classified ads. The Valley Advocate--on newsstands every Thursday. WMUA thanks the Valley Advocate for their kind support."

Why Underwriting is a Good Choice for your Business?
WMUA has been voted BEST College Radio Station by the Valley Advocate Reader's Poll for 17 years in a row. WMUA provides an alternative form of programming that can't be heard anywhere else. We play just about everything on the musical scale, from jazz, rock, and blues, world, urban, and electronic, to polka, bluegrass and folk. We also have a variety of news and public affairs programs, as well as our continued Associated Press award-winning coverage of UMass sporting events. With our loyal listening audience as wide and diverse as our programming, your business will reach thousands of interested listeners.

Underwriting is an inexpensive way to be heard on the radio, as well as convenient and tax-deductible

WMUA Sports
WMUA's award-winning Sports Department broadcasts over 80 UMass football, men's and women's basketball, hockey, baseball, and lacrosse games each year. We also air a one-hour weekly sports program (Sportsline and The Greg Canella Show.) WMUA provides exclusive flagship coverage of UMass women's basketball and lacrosse.

Underwriting Rates
Each announcement sponsors 30 minutes of programming.

Platinum Partnership:
100 Monthly Messages
$400/Month

Gold Partnership:
50 Monthly Messages
$300/Month

Silver Partnership:
20 Monthly Messages
$200/Month

Underwriting Blitz Deals
50 Messages in 1 week: $350
30 Messages in 1 week: $250

Sports Rates
Sports packages range from $200 - $400 per month. This fee covers you for all WMUA sporting events, including postseason!

Choice of either:

Pregame/Halftime/Postgame
Business on "Billboards", name associated with said show and two, 30-second spots per game.

General Sponsorship
Business on "Billboards", four, 30-second spots per game.

Sportsline or Coaches Show
Business on "Billboards", two, 30-second spots per show.

Player of the Game
Business on "Billboards", name associated with the player of the game given at the end of the broadcast.

Advertise in WMUA's Program Guide!
Thousands of WMUA's Fall and Spring program guides are distributed, free of charge, to the Pioneer Valley community. Ad sizes and prices vary.

If your business is considering or would like to know more about underwriting, please contact our underwriting director, Diana Bagas at 413-545-2876 or email underwriting@wmua.org for more info.